We design what
People can feel
Fotodiolab, founded by Dina Shaibekova, operates at the intersection of design, photography, and sensory strategy, creating emotionally resonant identities for sustainable brands in the fields of fashion, beauty, wellness, and lifestyle.
The studio helps brands build visual communication grounded in meaning rather than fleeting trends.
With over 20 years of experience in graphic and web design and 8 years in photography, Dina merges aesthetic intuition with strategic clarity, helping brands express their uniqueness through distinct visual codes — creating a bridge between their essence, audience, and market positioning.
Rooted in the values of ecology, ethical production, and the belief that aesthetics can be a form of awareness, Fotodio Lab offers innovative visual strategies that move beyond surface appeal to form a coherent brand ecosystem, where voice, mission, product, and visual communication speak as one.
Each project begins with uncovering the brand’s inner core and translating it into a visual and verbal language capable of resonating deeply with its audience and creating a lasting emotional connection.
Clients:
Expedia, Fugato, Revalu, Thread Milano, La Ragazza del Vintage, Fluido Studio, Matria Ceramiche, Camilla Carli Jewelry, Nackha Beauty, MatteiRho, Tipico Pantesco Restaurant, Botanica Studio, Lasest Clinic, Fitness Contract, Guglielmi Wellness, Legalaes & others.
Publications:
L’Officiel, NSS Magazine, Vanity Fair, InStyle, Expedia
Our Method
Creating brand worlds that feel coherent, alive, and meaningful.
We approach every collaboration through a sensorial and strategic process that helps brands clarify their essence, express it visually, and connect with their audience in a lasting way.
01
Discovery & Diagnosis
What it is:
A deep analysis of the brand’s current identity, communication, and perception. We study the brand’s story, audience, values, and aesthetic direction to understand where coherence or opportunity is missing.
Why it matters:
This stage transforms intuition into clarity. It gives both the client and us a shared vision — a clear understanding of what needs to evolve and why.
Output:
Brand Audit & Visual Direction Report
Definition of positioning and emotional tone
02
Strategy & Foundations
What it is:
We define the strategic backbone of the brand — mission, key messages, audience, sensorial codes, and aesthetic direction.
Why it matters:
Without a solid foundation, even the most beautiful design loses meaning. This phase ensures that every creative choice — color, material, image, word — aligns with the brand’s core purpose and audience expectations.
Output:
- Brand Strategy & Concept Map
- Visual Identity System or Direction Board
03
Creation & Design
What it is:
Transformation of strategy into tangible forms: logo, identity, photography, video, packaging, or content. Each element communicates the same emotional and aesthetic universe.
Why it matters:
Consistency across touchpoints builds recognition, credibility, and emotional connection. Your brand begins to feel like itself in every detail.
Output:
Full Visual Identity / Art Direction / Content Production
Brand Guidelines or Style Direction
04
Experience & Implementation
What it is:
The translation of visual identity into real-world experience: website, launch campaign, or digital storytelling. We help ensure the new identity lives cohesively across all channels.
Why it matters:
Design only works when it’s lived. This stage ensures your audience not only sees the brand but feels it – consistently and memorably.
Output:
- Visual and Verbal Implementation Plan
- Creative Supervision / Ongoing Consultancy